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Singing for the elderly
Fri, 10 October 2014

Singing for the elderly

Sing for your Life are an organisation dedicated to the promotion of mental health and happiness for elderly people through singing. Their participatory singing groups have proved both popular and effective in helping those with Dementia, Alzheimer’s and other long-term conditions.

The Silver Songs DVD has been created to enable older people who are lonely or unable to join a singing group to enjoy the companionship of singing at home. The DVD has been produced for care providers to distribute to their clients.

The brief was to create a design for the DVD cover and insert which would make the DVD and its branding easily recognisable and attractive to its audience, while providing sufficient information to appeal to large care organisations and family members alike.